Thursday, June 19, 2008

Power of Emotion


The most important task of making a short for the ScreenLabs Challenge is to show an audience something interesting and a story they've never seen before. And you must do it visually in a way that makes powerful in the impressions the viewer feels while watching.

If you achieve this visual impact you've got it made, regardless of whether you are shooting viral media, short highly acted dramas, comedy, or feature length films. The two reasons the above video is so successful, without words or editing, is that it makes you feel powerful sensations with every step and it repeatedly forces you to ask, "What's going to happen next?"

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